News/Feature Articles
A sampling of my numerous news/feature articles.
Social Media/Websites
As the social media coordinator/blogger for Positive Press Publishing, I built an online following for More Than Rivals, a book written by a local author. While promoting More Than Rivals, I:
- Added about 1,500 followers to the More Than Rivals Twitter account
- Increased website traffic with blog entries and social media posts
- Utilized social media to contact media organizations, which led to interviews for the author
When I started the project, the book was still in the editing stages. Now More Than Rivals is a New York Times best seller.
As the marketing coordinator for Neuhaus Foot & Ankle, a podiatry practice with multiple locations and doctors, I created online content, managing several websites and blogs along with social media and email campaigns. At Neuhaus Foot & Ankle, I:
- Was promoted from marketing assistant to marketing coordinator within a year
- Oversaw campaigns to promote new doctors/locations, which resulted in media coverage
- Created the practice's first email survey for patients, which resulted in updates to the offices due to patient feedback
- Increased web traffic by posting regularly and by utilizing keyword data to specialize content
- Created successful web/email campaigns for the practice's nail spa, which led to the spa being fully booked for weeks
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